It is good digital strategy to give the opportunity to user to fill the form within banner instead of taking user to advertiser website. If the campaign objective is to generate sales leads, then creative manager should place the form in the default animation so that user can see the form without any additional interaction. Call for action should be good and encouraging for users. Creative agencies should also prepare atleast three types of creative with various call of action and media manger should apply auto optimization at the placement level to deliver the best performing ad. Media manager should select the metric based on conversion so that system should deliver the best performing ad.
In the polite banners data capturing result are higher as compare to rich media expandable banners. Reason is user need to take one step extra to reach the form based on mouse over interaction or click.
eTechsol team has the ability to integrate the data capture component to capture the sales leads in the excel format in real time through Sizmek Platform. Alternative, we can integrate the data capture form with your website database directly. Authorized agents can access the sales leads for follow ups.