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In-stream Ad Control Bar

The IAB Digital Video Ad Control Bar Rising Star provides a companion to the player control panel for viewers to “control” the ad experience, including the ability to engage in content-rich, interactive experiences, with consistent behaviors that keep the viewer firmly in control. This is an In-Stream linear ad format that plays in VPAID-compliant video players. The ad consists of a shell container, a configuration file and several modular units that can be loaded into the shell container, such as a video gallery, a photo gallery, a Twitter feed, and clickthrough links. Since it is a linear format, it can play before, after, and during commercial breaks between publisher content.