Sizmek has conducted research among campaigns that served at least 1 million ad impression first quarter of 2015 and found that 35% static image (fall back image ads) ad impressions were served because flash ads are not supported on mobile devices. Image ads has only option that user can click. CTR rates on standard ,static banners on mobile devices as low as 0.28%. HTML5 ad, however, gives the opportunity of interaction, expansion, video content, slide shows, data capturing and many other features. HTML5 ads gives better performance by 400% as compare to their first cousin of defaulting flash ad (image ad).
eTechsol has the ability and have complete skill set to prepare HTML5 ads for desktop and mobile devices.