Remarketing is very effective tool of digital marketing to deliver specific rich media ad to returning customers. It is recommended generate re-marketing tags for each type of users who visited product page , shopping cart page, checkout page and make the payment page. First user may have visited only product A page and exit from the advertiser. 2nd user may have purchased the product from the advertiser site, third user visit the product page , shopping and takes exit from the checkout page with giving payment information.
Digital Creative agencies should make delivery groups for each type of user and place customized ads in each group according to user type to deliver the most relevant ad. It has been learned in the various case studies remarketing campaigns increase the conversion ratio up to 30%. If you don’t know how to deploy and develop custom banner, you may contact us. We will prepare your all rich media banners for each type of user and setup the campaign.