It is high time for brand who will place their thematic campaign to refresh America like Pepsi did on the first oath ceremony of Obama. It was great campaign which was executed on Youtube.com. Users recorded their messages for president of United States within banner. Pepsi used webcam option within banner. Pepsi international used Sizmek solution to relate the campaign with the core benefit of product ““Refresh” with the oath ceremony of Obama since his pre election campaign was based on “Change” to refresh the American Economy Vision.