Digital Campaign Management for MEDIA AGENCY

Digital Campaign Management for MEDIA AGENCY Outsource digital campaign management: Save your money and time, get peace of mind, focus on your core ad sales business.


Trust us as capable and reliable strategic partner as any in-house digital operations team- but more agile, easily scalable and exceptionally knowledgeable about the latest digital media technologies that will drive the best campaign results.


We are the authority in digital media


We have 10 year experience of MediaMind, ADTECH, Double Click (DFP, DART, Motif) and Google Ad Manager for campaign trafficking including display, mobile and video ads using rich media agency ad server technologies. Every day we see and traffic every ad type. We know ins and outs of major agency ad servers in depth. We know what works and what doesn’t. Our trafficking department knows how to set advance level targeting, ad rotation, frequency capping, deployment of behavioral state base ads, customer re-targeting tags, sales or counter conversion tags on advertiser website. Our traffickers are experts of online media marketing & advertising terms. Online ad serving technology is constantly evolving. We have rich experience of working with many different types of agencies, publisher ad servers and 3rd party technologies. Further we have the expertise to adapt quickly and efficiently as the industry evolves.


We are the most economical


By awarding us the ad trafficking contract, you will be saving fixed human resource cost and its overhead cost. One Ad trafficking manager will cost you US$ 6000 to US$7000 per month excluding overhead cost. You can save 40% to 60% of your operational cost. We are flexible in billing model; it could be a fixed amount per placement or based on CPM.


We are always vigilant


Our dedicated team of campaign analysts will monitor your campaign performance as KPI set by you. The Analysts will do the campaign optimization on fly if required.


We are client focused


Our clients benefit from dedicated resources to assist with the strategic and tactical facets of their business. We track everything and provide agencies with transparency into our trafficking workflow so they always maintain control. We have numerous industry relationships that we leverage to obtain information, resolve issues and stay abreast of developments and trends. We can play a major role in helping to shape and improve your online ad sales and operations process.


We are a reliable partner


Your campaign trafficking stats will remain confidential at all levels. You should feel secure and comfortable since we are the reliable strategic partner.


We are scalable


We are the pioneer in Pakistan for digital campaign management outsourcing. With more than 40 ad trafficking managers in your local time zone, we provide the scale needed to match your client activity.


We are highly responsive


We are one email away from you. We will be available online and give you prompt service by email, phone and fax during your working hours.


We are accountable


We know that media agencies are custodian of advertising budgets and accountable for booked impressions and results. Our traffic department will follow up the publisher traffic department in case of under delivery in a timely manner to achieve the impression goal of ad serving within stipulated time frame. We are fully aware of IAB and MRC rules for under delivery of impressions.


We are efficient postman


Our traffickers will set up the media plan and send placement tags to publisher to make the campaign live on time. Our traffickers will provide you with daily, weekly and monthly under and over delivery reports along with other critical reports like unique frequency reports, user engagement reports, unique publisher reports, sales conversion reports and ROI reports. We have media planners and analysts who will provide you with daily & weekly reports and campaign summary analysis at the end of the campaign.


We are intelligent problem solver


Our traffickers have all the mandatory skills in HTML, JavaScript, third party tags for ad testing before making the campaign live in order to avoid any problem. Our staff's combined industry experience from interactive ad agencies, online publishers, ad serving companies and software/technology companies, enables our team to quickly analyze and resolve your ad operation issues as they arise.


We minimize your risk


Outsourcing your digital campaign management job to us means that you will no longer need to worry about professionals’ hunting, hiring, training and retaining.
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