You should manage your client relationships. We will manage your ad server.

For more than 10 years, we have helped publishers and networks select, implement and support their ad serving technologies. Having implemented hundreds of ad server instances, and configuring ad server architectures for media companies, we have the expertise to help implement and provide on-going support for a media company’s ad serving technology.

One Time Ad server set-up

The initial set-up of an ad server is critical, and we help publishers configure the ad server to meet their business goals. Through our process-driven approach, we work with the media organization to understand how the ad server will be used, then lend support and best practices to ensure that the ad server is implemented to drive advertising success. The best ad server for publishers is ADTECH (Helios Iq) platform. ADTECH is a subsidiary of AOL.

We are the ultimate in providing publisher solutions

Our team has experience of ADTECH, Google Ad Manager and DFP for campaign trafficking including display, mobile and video ads using the publisher ad server technologies. Every day we see and traffic every ad type. We know ins and outs of each agency ad server in depth. We know what works and what doesn’t.

We are quick to set up Ad Placement Structure

We have the ability to setup placements one time according to the publisher’s website structure and business objectives. We know how to set up companion ads and tiling ads.

We know how to set advanced level targeting

We have expertise to configure key values for demographic, geographic, customer re-targeting, cookies, keyword targeting one time for the publisher site. These targeting features are very useful for publisher to sell the inventory at premium price. Our trafficking department also knows how to set quick trafficking targeting, frequency capping, customer re-targeting tags, sale or counter conversion tags on advertiser’s website. Our traffickers are experts of online media marketing & advertising terms.

We ensure to make the campaign live on time

Our ad trafficker will set up the media plans and place the 3rd party tags or upload the creative asset into the system. Then creative QA manager will do the ad testing and check the landing URL and ensure the policy compliance as per given guidelines of the publisher. After the approval of QA manager, the trafficker will make the campaign live or set the schedule as per media plan.

We are the most economical

By awarding us the campaign management contract, you will be saving fixed human resource cost and its overhead cost. One ad trafficking manager will cost you US$ 6000 to US$7000 per month excluding overhead cost. By working with us you can save 40% to 60% of your operational cost. Further, we are flexible in billing model; it could be a fixed cost per placement or based on CPM.

We are vigilant

Our dedicated ad trafficking team will monitor your impression delivery rate according to booked impressions at placement level. A trafficker will accelerate the traffic campaign as and when required.

We help make your site premium

We will provide you consultancy for rich media special ad formats for home page take over like skinner, wallpaper ads and expandable banner. We will design banner template for each ad format and ad specs which will be followed by all the agencies. This service will enable the publisher to sell the inventory at premium price. We will also provide you recommendation to optimize remnant impression inventory at higher value to prospective buyers.

We are efficient postman

We will provide you with daily, weekly and monthly under and over delivery reports along with other critical reports like impressions inventory reports, impression delivery reports for each placement indicating default impressions separately. We will also provide you with booked and default impressions delivery analysis and impressions inventory reports on weekly and monthly basis to push your sales staff for better optimization of each placement. You will also get weekly and monthly impressions forecasting reports.

We are reliable

Your campaign trafficking stats will remain confidential at all levels. You should feel secure and comfortable since we are the reliable strategic partner.

We are scalable

We are the pioneer in Pakistan for ad trafficking outsourcing. With more than 40 ad trafficking managers in your local time zone, we provide the scale needed to match your client activity.

We are highly responsive

We are one email away from you. We will be available online and give you prompt service by email, phone and fax during your working hours.

We are intelligent problem solver

Our traffickers have all the mandatory skills in HTML, JavaScript, third party tags for ad testing before making the campaign live in order to avoid any problem. Our staff's combined industry experience from interactive ad agencies, online publishers, ad serving companies and software/technology companies, enables our team to quickly analyze and resolve your ad operations issues as they arise.